Archive for July, 2012

Comments Off

The Secrets to Great Logos


2012
07.31

Logos | PocatrazaIn my previous career, I worked as a page designer, creating graphics and logos for print publications. It was a wonderful experience, and a time of great creativity. Though I finished an MBA program and moved on to another career, I will never forget the lessons I learned as a graphic designer.

When it comes to great looking logos, it is good to remember that less is more. Cluttered logos are usually not effective in conveying any kind of message. When one thinks of great logos, the Nike swoosh or the Apple icon immediately comes to mind. This is because these are simple, clean logos that are extremely versatile. These iconic logos are the standard that designers should strive for.

Secondly, a good designer should not be afraid to use color. (more…)

  • Share/Bookmark
Comments Off

Creating Your Own Logo Might Make Your Business Look Bad


2012
07.31

Graphic Design, Editing, and Copy Writing.A new business or one just taking off has an owner, founder or other principle who has been around from the beginning. This person knows all the little details of what makes the business work. He or she is the one who gets the job done when others think it cannot be done or are too slow getting work done. This person is convinced that there is no one else who knows this business better. However, when it comes to logos, it is not often that a winning design is made by those intimately involved with the business.

Logos are creative designs. Not every business owner or founder is artistically creative. What he or she thinks looks like a fantastic idea for a logo, just might be something that brings ridicule and lost revenue to a business. Famous logos that stick in the minds of consumers are simple yet real perfection in graphic design. Logos are not supposed to be intricate or take a long time to read. A good logo should be instantly recognizable from a distance. Sure, it takes some time for the logo of a business to get associated with the company in the minds of consumers. However, once it is established, it should be permanent.

Logos should be like jingles. (more…)

  • Share/Bookmark